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Fredericks Company Selects Schubert b2b to Develop Website That Unites Brands...

DOWNINGTOWN, Pa., August 24, 2015 – The Fredericks Company tapped Schubert b2b to develop a website that unites all of their brands ‒ tilt sensors and electronics, TELEVAC and ETI vacuum measurement...

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New Website Helps B2B Tech Companies Find Their Marketing WOW

DOWNINGTOWN, Pa., September 14, 2015 – Schubert b2b, Philadelphia’s tech marketing agency, launched a new website to help business-to-business tech companies find their WOW advantage. A unique...

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Business Advice From the Pope?

I’ll admit it. The popular business book, “Lead with Humility: 12 Leadership Lessons from Pope Francis” by Jeffrey Krames piqued my interest. The Pope is an inspiring man, but what the heck does he...

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B2B Knowledge Center: Turning Content Into Industry Solutions

One of the most effective ways to offer solutions to your customers’ challenges is to create useful content and promote it to key prospects who want it most. This is especially important because in...

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Schubert b2b President Selected as Judge of Web Marketing Association’s...

DOWNINGTOWN, Pa., October 9, 2015 – Rich Carango, president and creative director of Schubert b2b, has been selected as a judge of the Web Marketing Association’s 2015 MobileWebAwards competition. The...

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Do you remember these WOW moments in Philly tech history?

Ever since Ben Franklin reportedly conducted the lightning rod experiment in 1752, setting off the spark for the development of modern electricity, Philadelphia has become a destination for technology...

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Lies, damned lies, and statistics! What to make of the 2016 B2B Content...

Forgive my indulgence in a bold title. It draws from a favorite quote of mine attributed to Mark Twain. He said, “There are lies, damned lies and statistics.” The statement is an attempt to capture...

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Your Tech is WOW. Your Marketing Should Be, Too.

Your company just spent countless hours perfecting its latest piece of technology. From initial concept to final product testing, your team has taken every step to ensure it works properly and meets...

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Don’t love it then leave it — Why B2B websites need ongoing TLC for optimal...

For the past few years, B2B marketers have been forced to come to grips with a new fact of life – websites are never really “done.” When development ends and the go-live date has come and gone,...

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Three Marketing Technologies B2B Companies Can No Longer Ignore

Like the billions of bits of data buzzing through your computer and smartphone at this moment, technology today is moving faster than ever before. And while consumers are quick to adopt most new...

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How to use email to get LEADS?

Just when you think that email is no longer an effective way to get leads, it’s actually better than you think. Just think about it… Email connects 85% of the world. This translates to 6.29 billion...

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How to drive traffic to your website

Ask any marketer what they want the most from their website and they will give you a one word answer – leads. Its rather simple right, more leads equals more sales opportunities, which means a happy...

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Content Marketing Starts With Audit of In-House Pieces

Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your company is working to...

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Does your website follow these 6 web design trends of 2016?

As the technology behind the web continues to evolve web design trends continue to come and go. Here are the up and coming trends of 2016. How many of these web design trends does your website follow?...

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3 Things You Can Do Today To Start Reaching Social Media ROI

Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. And like last time, she’ll gather the same low-hanging...

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Why Your Web Design Strategy Needs a Roadmap

Your website is tasked with informing and educating all of its visitors. It is the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most from...

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The 2016 B2B Social Media SEO Checklist

Websites are an important place to start optimizing your brand’s online presence for search engines rankings. But that’s just the beginning of a strong SEO strategy. Did you know that social media can...

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Tips to Measure Digital Marketing ROI

Digital marketing is designed to attract visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, it also...

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3 Ways To Use LinkedIn For B2B Marketing

Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that those who use LinkedIn for B2B marketing convert more...

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Do your employees show lack of professionalism in business?

Take a look at what I got in the mail…   At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending such a note in this condition?” (The envelope it...

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